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From the start, a fundamental element of the Paradigm business plan was an intensive, ongoing program of research into the nature of sound and human hearing. Paradigm engineers worked with the National Research Council of Canada to determine and establish norms and standards backed by real science. (Standards set at the NRC were regularly exceeded once the research returned to the Paradigm labs!) In 1993, two leading NRC researchers joined Paradigm to open PARC, the Paradigm Advanced Research Center, in Ottawa. PARC is a state-of-the-art laboratory dedicated to designing and programming electronics, software (including Digital Signal Processing and Computer Aided Design) and other advanced audio technologies. PARC became the home of "The Athena Project," a super-secret scientific initiative to perfect "The Paradigm Sound": low distortion, zero coloration, pure audio realism.